The GOP is a dead brand.
What does the average person think of when they conjure up an image of the GOP?
Old White Men? Greedy, CorporateFat Cats? “Speculators,” Racists, stuck in the past, Religious Moralizers?
What images doe the Democrat brand hold?
Fairness, Helping the “little guy” and “middle income folks”, friend to minorities, open minded, etc.
Again – you may not agree with these impressions but they are INTEGRAL to why the Dem’s trounced the Republicans last election. From a BRANDING perspective, the Democrats have boxed the GOP into such
Now it is entirely possible that the Dem’s may completely blow it in the next year and allow the GOP to gain back some seats in the mid term election. Hoping your opponent will make a mistake is a far cry from a STRATEGY.
The reality is that the GOP is a DEAD BRAND. It allegedly stands for Conservative values, but they destroyed the fiscal trust during the Bush administration. Now we hear all the GOP hacks talking about how they learned their lesson, but seriously folks – what lesson did they learn? The Tea Party movement is the natural outgrowth of this anger among conservative Americans who are desperately looking for someone to carry their water in Washington.
So what’s the solution?
As any politician will tell you, the best way to get elected is to Give People Something!
That something is FREEDOM and LIBERTY.
The Libertarian party name is already taken, and while an excellent platform ; their stance on legalizing drugs puts them outside the mainstream and the reality of getting a successful national movement going. And lets be honest their Brand image is of the lone kook,or dope smoking hipster – like it or not.
That leaves The FREEDOM Party
Everyone likes something that is Free, and we even have that word in the name of the brand! A bonus if you will! the Dutch have already figured this out – will we?
I am sure Republicans won’t take this advice until AFTER the 2010 elections when they realize the Dem’s won’t give them too many openings. Heck it may take until another national election where the Republican Party trots out another long in the tooth candidate short on solutions who gets trounced by Obama the Charismatic.
Once they lick their wounds, the Republicans will make a public show of repudiating their old brand and joining a new movement – the FREEDOM PARTY, where they can leave the old brand baggage behind – including those GOP members who are not true to the brand.